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Science-based marketing and growth strategies for any business
Verity Consulting Ltd supports businesses in their transformational journey, helping them to adopt and translate evidence-based principles of growth into successful strategies, standardised operational practices, smart investments and world class growth capabilities - the ultimate goal is to improve performance results!
Verity Consulting was founded by myself, Maria Grigiorova, and benefits from my 25 years of experience as a senior marketer and growth expert in a complex corporate FMCG environment. I offer my clients a wealth of knowledge and expertise in science-based marketing and growth strategies.
TESTIMONIALS
What clients say about us
“I had the pleasure of working closely with Maria for over 10 years at Mars Incorporated. She was an integral part of our global marketing leadership team. We set ourselves a goal to nurture an evidence-based culture that would measurably improve the impact of our growth investments. Maria's thought leadership in translating scientific knowledge into powerful programmes provided a catalyst that drove lasting business change. Maria would always be one of the first resources I would enlist on any growth transformation agenda.”
Bruce McColl
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Former Global Corporate CMO Mars Inc, Industry Professor at Ehrenberg-Bass Institute
“In 2022, Maria led the strategy review process of the Mars European confectionary business. Her efforts were instrumental to the re-invention of our growth strategy. Her knowledge and expertise helped me and my team implement a science-based performance strategy. In addition, Maria managed the leadership team process, enabling us to prioritise our strategic investments across the portfolio by identifying the key growth drivers. This resulted in double digit growth in the business in less than a year.”
Marc Carena
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Regional President for Mars Wrigley Europe, Central Eurasia, Belarus and Turkey+ Mars International Travel Retail
"Maria has been absolutely instrumental to the introduction of the evidence-based culture to Mars Inc. - to that day, the biggest success of the Institute in terms of embedding the thinking into the organisation.
She has been fundamental in the translation of the knowledge, operationalising the thinking and most importantly, dissemination of the knowledge & building skills, which led to the best-in-class capability building programme.
Maria’s knowledge of the enterprise from marketing, through to sales, R&D, supply and finance, means the knowledge is translated into language which doesn’t create silos but brings functions and hence people together.
Maria always was a fabulous partner to work with - a great listener, very honest hence challenges and tensions are easily addressed and open to new thinking and ideas.
The category growth layer was such an example, which was new knowledge introduced to Mars and which Maria has implemented into the business planning process with some amazing results.
For Maria, an impossible thing is nothing more than a problem to solve.
We have a handful of companies which have embedded our thinking to that degree and it was to a large degree thank to her.”
Prof. Magda Nenycz-Thiel
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Ehrenberg-Bass Institute
About
Verity Consulting
I am an international, highly experienced expert on science-based marketing and category growth optimisation, helping leadership teams to step change performance. I have extensive experience as an internal consultancy practice leader at Mars Inc, with a focus on FMCG sectors (Confectionery, Snacks and Treats, Petcare and Food).
My design thinking skills and deep expertise of Demand (Marketing / Sales / Insights /Category) strategic capabilities enable me to design and facilitate elegant and thoughtful solutions with high impact and learning scalable mechanisms to leverage strategic capabilities in complex organisations.
I am an expert in Archetypal branding which enables brands to emotionally connect with consumers and leverage their distinctive power.
Key achievements
Helping leadership teams transform business growth results in the biggest markets and leverage value generation through clear evidence-based category diagnostic and internal prioritisation across portfolio, channels and execution.
Driving the evidence-based agenda across the business through establishing institutionalised beliefs and operating models to standardise growth practices for which I received the external recognition of winning the Annual Award of Leadership of the Marketing Society in the UK.
Developed and deployed the marketing strategic capability framework and growth behaviours across the enterprise, which translated into world class learning solutions.
Translated the science of the Archetypal model into a branding model that enables brands to tell their authentic story to consumers and leverage creative excellence.
Recognition
Leading the global deployment of the evidence-based growth philosophy known as Laws of Growth in Mars Inc and the deceptively simple but sophisticated business model of 10 Growth Levers has been the reason to win the Marketing Society award for Leadership in 2013. This approach of reinventing Marketing at Mars allowed the whole business to focus consistently on measures that matter in order to drive business performance, action and engagement.
CONTACT
Get in touch
Ready to elevate your marketing and growth capabilities? Get in touch and let’s discuss your business transformation goals.
